The Situation
Jacob Field started his own land investment company, Field Investments, in Cape Coral, FL. He needed a way to connect with more people interested in selling their land, so he came to PostcardMania for help with his marketing.
The Solution
RocketPrint & Mail created a letter that included the following features:
- Instructions on how to contact Jacob
- Personalization on each letter, including the recipient’s name, property address, and county
- Jacob’s signature at the bottom of the letter, which increases trust with the recipient
Jacob mailed 34,257 letters to his own mailing list of vacant land owners. The letters were mailed out monthly in amounts between 1,000-8,000.
The Results
This land investor made $400,000 in revenue!
As a result, Jacob heard back from 350 people, and he converted 40 of them. These land sales brought in $400,000 in revenue for his business, which is a return on investment of 2,297%.
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CSID: 163