The Situation
Mike Mazzella and his wife opened their real estate investment business, Enchanted Farms, in June of 2022. They decided to get into the real estate investment industry because they had done some house flipping before, were retired and wanted to do something fun. They also wanted to make a good income without it being a full-time job.
Mike’s main goal when he started his business was to make a profit of $20,000 a month. Starting out, he tried different types of marketing, like door knocking, but he got mixed results and wanted something less labor intensive. So, Mike looked into direct mail after hearing from friends how it worked so well for them.
The Solution
Rocket Print & Mail created an 8.5 x 11 inches letter that let the recipient know Enchanted Farms was looking to purchase their land.
Some of the benefits mentioned in the letter were an easy, hassle-free sale, and that they would cover 100% of the costs associated with the transaction and any closing fees. Included in the letter was the cash amount they would receive at closing, Enchanted Farms’ contact information, and the agreement for the seller to fill out and return.
Mike mails 2,000 of these letters a week to land owners in specific areas he targeted throughout the United States.
The Results
He is averaging making $100,000 in revenue a month!
On average, Mike receives 10-20 responses every week he mails the letters and converts about 5 of them. Since he makes $20,000 or more per deal, he is now averaging making $100,000 a month! So he has already surpassed his goal of making at least $20,000 a month.
He spent $1,200 a week on the letters and made $40,000 on a recent campaign, so his return on investment amounts to 1,158%.
Mike says the main reason his direct mail campaign has been so effective is because he has been consistently sending out the letters every week. He says you have to stick with it even if you are not getting the results you expect at first.
Mike said, “I would tell another business owner who is still on the fence about direct mail to give it a try because the return on investment is great. You spend a small amount of money to generate leads and can make a steady income from them.”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors.