The Situation
This land investment business located in Fort Worth, TX was looking to increase its number of land deals and annual revenue. They were not getting very good results from cold calling, texting, or pay per click, so they decided to try direct mail with Rocket Print & Mail.
The Solution
Rocket Print & Mail crafted a high-quality letter in full color that included:
- Photos of the founder of the business and a team member which increases trust with the recipient
- A clear offer price in big, bold font to grab the person’s attention
- A simple list of reasons as to why they should choose their business over another
- A QR code that leads the prospect to their website
They mailed 10,000 letters a month to their own list of contacts and typically received about 50 responses per mailing. Every 50 deals generates about $50,000 in revenue per month.
When they started marketing with Rocket Print & Mail, they targeted several cities on the East Coast.
Since starting their direct mail campaign, they have mailed over 123,154 letters.
The Results
This land investment business generated over $500,000 in revenue!
After launching this marketing campaign, they have closed 7 land deals and generated over $500,000 in revenue! The ROI of their campaign amounted to almost 400%.
The owner of the company said, “I think this campaign was so successful because we utilized Rocket Print & Mail’s copywriters. They helped us hone in on our message that we like to send out to our customers.”
Since they have started generating more revenue from the letters, this business has increased their mailings and they are planning on hiring more staff. The owner highly recommends Rocket Print & Mail to any land investment businesses because of their great customer service and great results.
He said, “Direct mail compared to other marketing channels, direct mail blows them out of the water. With direct mail, we get a lot better responses.”