The Situation
Lill Gravatt is a real estate investor with Home Keepers of America in Jacksonville, FL. She needed to find more people interested in selling their properties, so she reached out to RocketPrint & Mail for help with her marketing.
The Solution
RocketPrint & Mail created a 4.2 x 5.5 inch yellow postcard that included the following features:
- Personalization that included the address and name of the property owner
- Lill’s signature at the bottom of the card to make it look more personal
- The bright yellow color of the card stands out in mailboxes and gets noticed more
Lill mailed 5,000 cards to her own mailing list of vacant land owners on a monthly mailing schedule in increments of 500-800 mail pieces.
The Results
She made $10,000 with direct mail!
As a result of this direct mail campaign, Lill received 17 responses and closed on 2 deals, which generated $10,000 in revenue. She invested $1,355 in this marketing campaign, so her ROI equals 637%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate investment industry.