Direct Mail Advertising Case Study: New Hudson, MI, Real Estate Investor

The Situation

This particular real estate investment company in the Midwest buys properties from landlords who want to keep their tenants in place. They needed to buy more real estate, so they reached out to RocketPrint & Mail for help with their marketing.

The Solution

RocketPrint & Mail created a letter that included the following features:

• Personalization that includes the address and name of the property owner
• A professional photo and signature of the owner at the bottom of the letter
• The Better Business Bureau logo to show that the company can be trusted

The company mailed a total of 21,409 letters to a list of landlords who might want to sell their rental properties. About 1,500 pieces went out at a time every month.

The Results

He generated $200,000 from mailing letters consistently.

As a result of this direct mail campaign, they received 200 calls, converted 10 of them and generated $200,000 in revenue. Since they invested $10,557 in this direct mail campaign, the return on investment amounted to 1,794%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate investment industry.