The Situation
This real estate investment firm located in Iva, SC, wanted to expand their portfolio by acquiring more properties. They needed an effective way to reach potential sellers of vacant land and decided to partner with Rocket Print & Mail for a direct mail campaign.
The Solution
Rocket Print & Mail designed a compelling letter with the following features:
- Clear Opening Line: The letter started with a direct statement expressing interest in purchasing property.
- Detailed Explanation: It included an explanation of the company’s services to build trust with the recipients.
- Strong Call to Action: The letter urged recipients to contact them if they were interested in selling their property.
- Effective Closer: It ended with a strong call to action, encouraging recipients to “contact us today.”
They mailed 5,216 letters to vacant land owners in their target areas.
The Results
They generated $90,000!
The campaign achieved remarkable success. They received 3-4 responses per 2,000 mailers, leading to significant conversions. The campaign generated $90,000 in revenue with an investment of $7,644, resulting in an ROI of 1,077%. This is one of many mailings they have done over time.
Get in touch with a marketing consultant to get started on your own real estate investment direct mail campaign!