The Situation
This land investment company based in Kansas City, MO, focuses on acquiring vacant land. To expand their reach and attract more sellers, they decided to implement a direct mail campaign. They turned to Rocket Print & Mail for assistance with their marketing efforts.
The Solution
Rocket Print & Mail developed a compelling standard letter direct mail campaign using a letter with the following features:
- Brief explanation: Explaining that this information about the recipient’s property is public record
- Interest statement: “We are very interested in the property.”
- Offer details: Specifics of the purchase offer to encourage interest
- Personal touch: Sharing that they are a husband and wife team looking to buy vacant land
- Contact information and a strong CTA: Clear instructions for contacting Land Haven LLC to proceed with the sale.
They mailed a total of 18,661 letters to land owners.
The Results
They generated $60,000!
The campaign yielded impressive results:
- They received 40 responses.
- They converted 6 of those responses, generating $60,000.
- Given their investment of $7,790, the campaign achieved a return on investment (ROI) of 670%!
This successful direct mail campaign has empowered them to confidently continue reaching out to more land owners.
Get in touch with a marketing consultant today to get started on your own real estate investment direct mail marketing campaign.
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CSID: 1333