The Situation
Nicole and Charlotte started their own land investment business, Freedom Land Network, in order to generate income for themselves. They are based in Clearwater, FL but buy pieces of land throughout the country.
The Solution
They started direct mail marketing with Rocket Print & Mail and mailed 3,000 postcards a week. During the first two quarters, they mailed a total of 53,000 letters and postcards. As a result they were able to buy 10 pieces of land.
Then in July, their leads dropped drastically. Instead of reducing their marketing, they decided to increase their mailers14%. Nicole and Charlotte saw a huge difference after upping their marketing and their profit went from $4,700 to $15,000! This was an increase of over 200% in profit!
The Results
They have generated $296,900 in profit!
After mailing 172,711 letters and postcards, they have generated $296,900 in profit.
“We believe that our campaign has been so successful because we have never stopped mailing,” Charlotte said. “Every single week, no fail, we are always mailing. Even when the leads dropped, we continued with our marketing and we are so happy that we did. Continuing to market even when your leads drop is so important!”