The Situation
Wade Garrott with Bowerbird is a real estate investor located in Las Vegas, NV. He was looking for a way to let prospects know he was interested in purchasing their property, so he reached out to Rocket Print & Mail for marketing assistance.
The Solution
Rocket Print created a letter that included the following features:
- Personalization that includes the address and names of the property owner
- Wade’s signature at the bottom of the letter in a handwritten font
- Contact information
Wade mailed 4,521 letters to his own mailing list on a weekly mailing schedule in increments of 500 mail pieces.
The Results
His weekly letter campaign generated $20,000 for his business!
As a result of this direct mail campaign, Wade received 53 responses, converted 2 of them and generated $20,000 in revenue. Since he invested $4,229 in this direct mail campaign, his return on investment came to 373%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate investment industry.