The Situation
Lefko Brothers is a real estate investment company in Brooklyn, NY. They wanted to increase their leads so they reached out to Rocket Print & Mail for help with their marketing.
The Solution
Rocket Print & Mail designed and created the Lefko Brothers letter and postcard.
Their postcard included the following features:
- A QR code that goes to the website for more information
- A professional and friendly photo of the lead designer to increase trust with the prospect
- Photos of their work in the local neighborhood of the target prospect
- The first name of the prospect on the back of the card to grab the recipient’s attention
The letter included a personal message from the lead designer and a QR code that goes to their website. They mailed 14,500 letters and 4,000 postcards to single-family homeowners targeting specific areas where they have acquired and refinished homes in the past. They mailed the letters out weekly and the postcards on a monthly basis.
The Results
They made $75,000!
As a result, they generated 6 new clients which brought in $75,000 for their business. Since they invested $13,187 on this campaign, their ROI amounts to 468%.
The Lefko Brothers still has 28,000 letters and 6,000 postcards to mail, but they say they are super happy with their responses so far!