The Situation
This real estate investment firm based in Lewiston, Idaho, wanted to expand their property portfolio by reaching out to vacant landowners across the nation. To achieve this goal, they enlisted the help of Rocket Print & Mail to create an effective direct mail campaign.
The Solution
Rocket Print & Mail designed a standard letter that clearly communicated their offer and built trust with potential sellers. The letter included:
- A statement referencing public records to establish credibility: “Public records show you are the owner of this property.”
- A clear and straightforward declaration of interest: “I am very interested in purchasing your property.”
- An assurance of a fast sale for immediate cash.
- Reassurance that all closing costs would be covered by them.
- Information about the company, emphasizing that they are a private investment firm.
- A strong call to action, encouraging recipients to call their 24-hour phone line.
They mailed 32,613 of these letters to vacant landowners nationwide.
The Results
They generated $80,000!
The campaign yielded significant results:
- They received 250 responses.
- They converted 8 of those responses, generating $80,000.
- Given their investment of $17,643, the campaign achieved a return on investment (ROI) of 353%.
This successful direct mail campaign has enabled them to continue expanding their property acquisitions with confidence, leveraging a proven marketing strategy.
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CSID: 1358