The Situation
This real estate investment business, located in Lithia Springs, GA, was looking to purchase more properties, so they decided to try direct mail with Rocket Print & Mail.
The Solution
Rocket Print & Mail mailed 2,397 yellow postcards which included:
- A signature from the owner which increases trust with the recipient
- A cash offer
- A personal message explaining the offer to purchase the property
- A QR code that leads the prospect to their website
Rocket Print & Mail split up the mailings into two with one mailing consisting of 583 pieces and another of 1,814 pieces.
The Results
This real estate investment business generated $4,000 in profit!
After launching this marketing campaign, they received 20 responses and closed one deal which generated $4,000 in profit. They also have another deal in process which they are likely to close, which would generate another $4,000!
Since they invested $1,507 in this campaign, their ROI amounts to 165%.
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CSID: 2413