The Situation
A real estate investment company located in Milledgeville, GA specializes in rural land sales across the state of Georgia, focusing on farmland, timberland, recreational, waterfront and estate properties. They wanted to increase their leads, so they reached out to Rocket Print & Mail for help with their marketing.
The Solution
Rocket Print & Mail designed a 6 x 8.5 inch postcard that included the following features:
- A professional photo of the business owner which helps build trust with the prospect and also personalizes the message on the postcard
- An offer of a free comparative market analysis
- Photos of local land under contract or sold to showcase the company’s experience with selling land
- A five-star review from a happy client
They mailed 2,628 postcards to a consumer mailing list that targeted various types of land such as farmland, rural residences, vacant land and more. The single mailing went out in the spring.
The Results
They made $9,000 in revenue!
As a result, they heard back from 6 people, they converted one response and made $9,000 in revenue. Their upfront investment was $2,465, so their return on investment amounts to 265%, which is very good for a single mailing.
Since then, this real estate investment business has ordered another 2,500 postcards, and they are looking forward to achieving even greater results in the future with direct mail marketing.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate investment industry.