The Situation
Dan Watje is a retired firefighter and started his own land investment business, Land N Deed, after wanting to generate more income for his family. He launched his business in 2020.
He started out strictly doing direct mail marketing, but then tried texting for a time to try to save some money. But he noticed a big lull when he stopped doing direct mail, so Dan decided to start sending out mailers again with RocketPrint & Mail.
The Solution
RocketPrint & Mail created a letter for Land N Deed that included:
- A personal photo of Daniel and his wife
- A personal note in a handwritten font
- A QR code that brings the recipient right to the website
- A call to action in a bold font
- A list of benefits
- Personalization on each letter
Dan’s first mailing with RocketPrint & Mail was in January of 2020.
He has mailed 15,312 letters total to his own list of vacant land owners, and he used a monthly mailing schedule. The mailers went out in increments of 500-1,500.
The Results
He received 94 responses and generated $225,000 in revenue!
Dan has generated 94 responses and $225,000 in revenue since he started mailing with RocketPrint & Mail – which was over the course of 3 years. He spent $10,441 on his letters, so his return on investment amounts to an impressive 2,055%.
He said, “Since I’ve been generating more revenue with the letters, I’ve been able to hire 4 employees, I’ve bought a motor home, contributed to my kids’ education, and I have a goal of buying a vacation home as well.”
Dan added, “I had stopped direct mail because I was trying to save money, but once I started doing the mailings again, we’ve seen a big change in our business and that’s why our second quarter was so good. Whatever you do, you need to do direct mail marketing, and you will see results. It will take your business to the next level. From there, if you want to grow, you need to increase your marketing budget. Direct mail is always going to be a part of my business.”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate investors.