The Situation
A real estate investor located in Abbeville, Louisiana was looking for a creative way to let nearby absentee homeowners know about the benefits of their service so they contacted PostcardMania for help.
The Solution
They decided on a direct mail marketing campaign that featured an extremely straightforward design that emulates a hand-written note.
The design included:
- A headline that immediately communicates the postcard’s message
- Variable data that lists the recipient’s address, helping to grab their attention more effectively
- Limited marketing copy that makes the messaging easily accessible
A huge contributor to this campaign’s success was their selected mailing list. They provided a mailing list of absentee home owners. This mailing list combined with our variable data capabilities made for an extremely effective marketing campaign; local knowledge combined with advertising expertise.
Their mailing schedule was also a major reason for their success. So far, they’ve mailed out four times over seven months. This consistency ensured their agency made an impression on the absentee homeowners – the more exposure to a business, the better the odds of a conversion. We preach consistency at PostcardMania for good reason.
The Results
They acquired 8 homes!
They received about 150 responses so far. Eight homes have been purchased and are currently in the process of going through renovations. Once completed, 5 of those homes will become rentals for residual income and the other three will be sold. They’re not even halfway through their 30,000 postcard campaign yet!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!