The Situation
A real estate investor located in Abbeville, Louisiana was looking for a creative way to let nearby absentee homeowners know about the benefits of their service so they decided to look into new marketing solutions like direct mail.
The Solution
They decided on a direct mail marketing campaign that featured an extremely straightforward design that emulates a hand-written note.
The design included:
- A headline that immediately communicates the postcard’s message
- Variable data that lists the recipient’s address, helping to grab their attention more effectively
- Limited marketing copy that makes the messaging easily accessible
A huge contributor to this campaign’s success was their selected mailing list. They provided a mailing list of absentee home owners. This mailing list combined with our variable data capabilities made for an extremely effective marketing campaign; local knowledge combined with advertising expertise.
Their mailing schedule was also a major reason for their success. So far, they’ve mailed out four times over seven months. This consistency ensured their agency made an impression on the absentee homeowners – the more exposure to a business, the better the odds of a conversion.
The Results
They acquired 8 homes!
They received about 150 responses so far. Eight homes have been purchased and are currently in the process of going through renovations. Once completed, 5 of those homes will become rentals for residual income and the other three will be sold. They’re not even halfway through their 30,000 postcard campaign yet!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!