The Situation
This real estate investment company based in Fayetteville, NC, aimed to expand their business and find new properties. To achieve this goal, they decided to launch a targeted direct mail marketing campaign.
The Solution
Their 6 x 8.5 postcard featured several key elements designed to capture attention and drive responses:
- A striking yellow-colored design for maximum visibility
- A bold call out: “Properties wanted”
- Personalization with the recipient’s first name
- A well-structured outline featuring questions in bullet points followed by answers
This real estate investment company mailed 23,000 postcards to their targeted contacts in the local area.
The Results
They generated $30,000!
The campaign produced notable results, with 5 responses and 2 conversions, generating $30,000 in revenue. Given their investment of $2,340, the return on investment (ROI) was an impressive 1,182%!
If you’d like to start your own real estate investment campaign, get in touch with one of our marketing consultants!
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CSID: 2079