The Situation
This real estate investor in Fort Worth, TX started buying and selling properties in 2004. They wanted to find more prospects interested in selling their properties, so they came to RocketPrint & Mail for their marketing needs.
The Solution
This real estate investor’s letter included a photo of the owners to help build trust with the recipient, a detailed offer on the particular property, and reasons why the prospect should choose to work with them including convenience and zero closing costs and fees.
They mailed a total of 101,634 letters. Each mailing included between 3,000-15,000 letters. The letters were mailed to owners of vacant land and homes built between 1940 and 1986 on a monthly mailing schedule.
The Results
This real estate investor generated about $250,000!
As a result, this real estate investor generated about $250,000 in revenue! They invested $41,989 in their direct mail campaign, so their return on investment amounts to 495%.