Real Estate Investment direct mail advertising case study

Direct Mail Advertising Case Study: Longboat Key, FL, Real Estate

Mailer Design

The Situation

This real estate investor in Longboat Key, FL wanted to find more prospects interested in selling their properties, so they came to RocketPrint & Mail for their marketing needs.

The Solution

This real estate investor mailed 4,740 letters to a list of land owners. The letter included the property owner’s name, address, and details about a cash offer. The letter also outlined the benefits of making a deal, like zero closing costs and a quick sale.

The letters were mailed out over the course of 2 months in 5 separate mailings that had between 700-1,000 pieces.

The Results

They brought in $20,000 in revenue with letters!

As a result, this real estate investor received 50 responses, converted 2 of them, and made $20,000.

Their upfront investment in this letter campaign was $2,847, so their return on investment amounts to 602%! They were so happy with their results that they have continued mailing out the letters every month.

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CSID: 183