Direct Mail Advertising Case Study: Longboat Key, FL, Real Estate
"They brought in $20,000 in revenue with letters!"
The Situation
This real estate investor in Longboat Key, FL wanted to find more prospects interested in selling their properties, so they came to RocketPrint & Mail for their marketing needs.
The Solution
This real estate investor mailed 4,740 letters to a list of land owners. The letter included the property owner’s name, address, and details about a cash offer. The letter also outlined the benefits of making a deal, like zero closing costs and a quick sale.
The letters were mailed out over the course of 2 months in 5 separate mailings that had between 700-1,000 pieces.
The Results
They brought in $20,000 in revenue with letters!
As a result, this real estate investor received 50 responses, converted 2 of them, and made $20,000.
Their upfront investment in this letter campaign was $2,847, so their return on investment amounts to 602%! They were so happy with their results that they have continued mailing out the letters every month.