The Situation
A real estate investment company located in Wolfforth, TX was looking for ways to bring in more clients interested in selling their land, so they decided to launch a direct mail marketing campaign.
The Solution
Their 4.25 x 6 postcard included the following features:
- Offers for a free no-obligation cash offer, no closing costs or back taxes
- A list of benefits
- A call to action in a bright and bold red color
They mailed 4,983 postcards to their own, provided, list of land owners. The cards were sent out from April to May of 2022 in 3 mailings.
The Results
They generated $54,000 in revenue!
They heard back from 52 people, they converted two of them, and they made $54,000 as a result.
Since they only spent $2,432 on this direct mail campaign, their ROI amounts to an impressive 2,120%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment companies.