The Situation
This real estate investment company based in Richmond, TX, sought to acquire more properties by reaching out to landowners. To achieve this, they partnered with Rocket Print & Mail to execute an effective direct mail marketing campaign.
The Solution
Rocket Print & Mail crafted a standard letter campaign with compelling and straightforward messaging. The letter included:
- A bold statement right at the beginning: “We are interested in purchasing your property.”
- An explanation that the information was sourced from public records.
- A detailed outline of the company, emphasizing that they are a private real estate investment firm that purchases properties in cash.
- Reassurance to potential sellers that Royal Prominent Properties LLC would cover all closing costs.
- A strong call to action to encourage recipients to reach out.
They mailed 27,000 of these letters to landowners.
The Results
They generated $96,000!
The campaign yielded impressive results:
- They received 65 responses.
- They converted 8 of those responses, generating $96,000.
- Given their investment of $20,208, the campaign achieved a return on investment (ROI) of 375%.
This successful direct mail campaign has enabled them to continue reaching out to more landowners with confidence, significantly boosting their property acquisitions.
Get in touch with a marketing consultant today about working on your very own real estate investor direct mail marketing campaign.
Get free Real Estate Investment mailer samples sent straight to your door!
CSID: 1355