The Situation
This real estate investing company based in Roseville, California, aimed to expand their property acquisitions by reaching out to more landowners. To achieve this, they contacted Rocket Print & Mail for assistance in designing and executing an effective direct mail campaign.
The Solution
Rocket Print & Mail crafted a compelling campaign around a letter that included the following elements:
- An explanation that their knowledge of the property is from public records.
- Clear persuasive copy stating, “I am very interested in purchasing this property from you. I can offer a fast, trouble-free sale for immediate cash and will cover 100% of the closing fees.”
- Detailed information about Creative Investors LLC, emphasizing that it is a private company with positive experiences from previous clients.
- A clear call to action to contact their 24-hour open number.
They mailed 1,555 letters to landowners.
The Results
They generated $26,000!
The campaign yielded impressive results:
- They received 100 responses.
- They converted 2 of those responses, generating $26,000.
- Given their investment of $3,085, the campaign achieved a return on investment (ROI) of 743%.
This successful direct mail campaign has enabled them to continue reaching out to more landowners with confidence, significantly boosting their property acquisitions.
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CSID: 1352