The Situation
Seth and Bryce Drehle-Ewan with Debrosland are land investors based out of Timnath, CO. They were looking for a way to connect with property owners looking to sell their land, so they reached out to Rocket Print & Mail for their marketing needs.
The Solution
Debrosland decided to target vacant land owners with letters. The letter included the following features:
- Seth and Bryce’s signature in a handwritten font to make the letter look more personal
- A message written in a casual and friendly tone to entice the recipient to read it and trust the sender
Each mailing included about 2,500 letters and were sent out on a weekly mailing schedule.
Since Debrosland started the direct mail campaign, they have mailed more than 24,666 letters.
The Results
This investment company generated $75,000!
As a result of this letter campaign, Debrosland received 502 responses, converted 5 of them and generated $75,000 in revenue. They spent $17,150 on the letters and achieved a return on investment of 337%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate investment companies.