The Situation
SDF Capital is a property investor located in Mamaroneck, NY. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The Solution
They decided on a letter mail piece campaign. Their letter is short and sweet, quickly getting the point across to the recipient. It also features their logo, a common feature among many property investor letter campaigns.
SDF Capital’s letter design included:
- Opening sentence that immediately communicates the card’s purpose
- Following paragraph explaining who SDF capital is and why selling to them benefits the recipient=
Because SDF Capital invests in properties to resell, they needed to target homeowners instead of renters. So, they used a mailing list of homeowners across the Northeast to laser target only the most qualified prospects for their service.
The Results
… they made $403,000! This is an ROI of 279%!!
So far, they have made roughly $403,000!
Since January this year they have generated 944 leads, and has had 366 appointments from them, resulting in $403,000 in revenue! This is an ROI of 279%!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!