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A friend asked me recently: If you could offer just ONE PIECE of marketing advice, what would it be? And I had to think about it for a minute… Because there are really TWO things that every single marketer needs to do. The first one is: Track your results. Otherwise, you might as well be … Are You Losing Out on 98% of Your Potential Revenue?

Have you ever felt like your marketing just didn’t work? In over 20 years of helping others grow their businesses, I have yet to meet a business owner who hasn’t experienced a marketing let-down. And nothing is more frustrating than planning a marketing campaign, fine-tuning design elements, spending your own hard-earned money on it, and … 6 Easy Tracking Tips To Know If Your Marketing Works

Okay, business owners, be honest: How many times do you follow up with leads that reach for your product or service, but don’t close? Once? Three times? Never? I want to show you some numbers, often quoted by sales pros: 2% of sales are made on the first contact 3% on the second 5% on … The #1 Way You’re Wasting Marketing Dollars

One of my clients has an incredibly amazing business, so I wanted to share her story with you! Anne Strickland and her son own and run an exquisite art company — Great American Art. But, this isn’t some big-box manufacturer (like the art you see at Target or Z Gallery). Anne and her team specialize … Joy’s Picks, Small Business Stories You’ll Love: Great American Art

Hey Realtors! Want done-for-you real estate letters to clients samples? Here are 3! 1. Feature just sold properties on this real estate letter sample Just plug your logo, headshot, and 3 images of recently sold properties onto your real estate introduction letter to clients: Need a mailing list to send your real estate prospecting letters … 3 Real Estate Prospecting Letters You Can Mail

Let’s be honest: When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on direct mail to drive its crazy-high revenue? You heard right: Google uses DIRECT MAIL to drive its $110 … Why Google — A Tech GIANT — Uses Direct Mail To Drive Revenue

Here’s the deal: I can promise you that your company is losing a truck load of money… and you’re not even aware of it. Most business owners spend the vast majority of their attention on making NEW income, and hey—who can disagree? You spend so much time and effort building your business. You put your … 5 Easy Ways You Can Start Getting More Customers Right Now