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While flashy, heavily-funded tech companies seem to grab most of the headlines, small businesses are the backbone of the American economy. According to the Small Business Administration (SBA), small businesses create around two-thirds of jobs, which means that when they grow, America sees reduced unemployment and overall economic expansion. Since I started Rocket Print & … These 8 Businesses are all hiring more employees – and they all share the same marketing secret

Be honest, small business owners: Have you planned your 2026 marketing yet? I’m not going to scold you if you haven’t! In fact, kind of the opposite… I actually have some really great news: If you purchase your 2026 marketing materials now, you can save BIG on your 2025 tax bill! (You’ll want to check … How Marketing Could Save You $50k on Your Tax Bill

I can understand the idea that advertising is a waste for a small business during the holiday season because everyone is in “holiday mode,” and nobody will take any action. It makes sense for big corporations for branding reasons, but not for small businesses that need their marketing to actually generate sales, right? I can … Is marketing during the holidays worth it? Let’s dig in…

What if you could see exactly who is scanning the QR code on your mail piece? Now you can with variable QR codes! This feature is included with an Everywhere Small Business campaign using Personalized Mailers and is useful for follow-up and closing leads. Read on to find out more about variable QR codes in … Variable QR Codes Are Free with a Personalized Mailer Marketing Program!

If there’s one thing we keep hearing investors, it’s this: It’s getting more and more competitive out there! A close second: it’s harder than ever to generate leads. We’re listening! After years of testing with hundreds of investors we have developed a powerful new tool called Everywhere Investing Platinum. It includes everything it takes to … The land marketing secret that’ll make the competition hate you

As a small business owner, taking time off sometimes seems impossible — or at least risky. You want (and NEED) a break, but you feel like you just can’t justify the time away… Well: I don’t know about you, but whenever I get away from the office, I get a broader view of my business … Can Taking a Break from Your Business Actually HELP Your Business?

Ask yourself this important question – are you doing absolutely EVERYTHING you can to market your business? It might be time for you to try some new avenues of advertising. One area you could be neglecting is television. Before you run away, consider this: Just like most of our favorite shows, TV ads have now … Enhance Your Mailer Campaign with Connected TV Advertising

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers

Are you using a customer relationship management (CRM) software? A CRM is kind of like a digital black book for your business, a receptionist and a marketer all rolled into one. CRMs can improve the efficiency of your business and also help bring leads to close. We recently surveyed our clients and found out that … The Top 5 Best CRM Software for Small Business

Do you want to be considered the very best in your industry? Beating your competition requires a marketing plan that will grab the attention of your prospects in a unique, show-stopping way. This tactic will steal the limelight from your competitors…