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While flashy, heavily-funded tech companies seem to grab most of the headlines, small businesses are the backbone of the American economy. According to the Small Business Administration (SBA), small businesses create around two-thirds of jobs, which means that when they grow, America sees reduced unemployment and overall economic expansion. Since I started Rocket Print & … These 8 Businesses are all hiring more employees – and they all share the same marketing secret

Be honest, small business owners: Have you planned your 2026 marketing yet? I’m not going to scold you if you haven’t! In fact, kind of the opposite… I actually have some really great news: If you purchase your 2026 marketing materials now, you can save BIG on your 2025 tax bill! (You’ll want to check … How Marketing Could Save You $50k on Your Tax Bill

I can understand the idea that advertising is a waste for a small business during the holiday season because everyone is in “holiday mode,” and nobody will take any action. It makes sense for big corporations for branding reasons, but not for small businesses that need their marketing to actually generate sales, right? I can … Is marketing during the holidays worth it? Let’s dig in…

What if you could see exactly who is scanning the QR code on your mail piece? Now you can with variable QR codes! This feature is included with an Everywhere Small Business campaign using Personalized Mailers and is useful for follow-up and closing leads. Read on to find out more about variable QR codes in … Variable QR Codes Are Free with a Personalized Mailer Marketing Program!

Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for the rest of the year. 1. More than TWICE as many people (135% more!) will respond if you personalize your marketing with a first name Every time you receive an email with your … Direct mail — yes or no? 10 studies to help you decide.

If there’s one thing we keep hearing investors, it’s this: It’s getting more and more competitive out there! A close second: it’s harder than ever to generate leads. We’re listening! After years of testing with hundreds of investors we have developed a powerful new tool called Everywhere Investing Platinum. It includes everything it takes to … The land marketing secret that’ll make the competition hate you

After 27 years in business, 128,194 clients, and over 2 billion direct mail pieces mailed, we’ve learned a thing or two about marketing. But don’t worry — this isn’t a long read… In fact: I’ve boiled down 2 decades of mailing history into the 4 biggest and simplest true-isms that can make an impact on … We’ve Spent 27 Years Researching Direct Mail. Here’s What We Found…

As a small business owner, taking time off sometimes seems impossible — or at least risky. You want (and NEED) a break, but you feel like you just can’t justify the time away… Well: I don’t know about you, but whenever I get away from the office, I get a broader view of my business … Can Taking a Break from Your Business Actually HELP Your Business?

Ask yourself this important question – are you doing absolutely EVERYTHING you can to market your business? It might be time for you to try some new avenues of advertising. One area you could be neglecting is television. Before you run away, consider this: Just like most of our favorite shows, TV ads have now … Enhance Your Mailer Campaign with Connected TV Advertising

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers