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Ask yourself this important question – are you doing absolutely EVERYTHING you can to market your business? It might be time for you to try some new avenues of advertising. One area you could be neglecting is television. Before you run away, consider this: Just like most of our favorite shows, TV ads have now … Enhance Your Mailer Campaign with Connected TV Advertising

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers

Are you using a customer relationship management (CRM) software? A CRM is kind of like a digital black book for your business, a receptionist and a marketer all rolled into one. CRMs can improve the efficiency of your business and also help bring leads to close. We recently surveyed our clients and found out that … The Top 5 Best CRM Software for Small Business

Do you want to be considered the very best in your industry? Beating your competition requires a marketing plan that will grab the attention of your prospects in a unique, show-stopping way. This tactic will steal the limelight from your competitors…

Last week we held our bi-annual Growth Summit live event here at our headquarters in Clearwater, Florida. To prepare for this event — a 2-day educational seminar for 100 clients that focuses on marketing training — I asked my marketing team to collect our most successful client case studies. When I speak at events, I … How 3 Businesses Generated ROIs of 998% and MORE

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

Let’s be honest: When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on direct mail to drive its crazy-high revenue? You heard right: Google uses DIRECT MAIL to drive its $348 … Why Google — A Tech GIANT — Uses Direct Mail To Drive Revenue

Do you know how many people visit your website every day? Whether you get 1 person or 1,000 to your site every day, every person that visits has the potential to turn into a customer — think about that… So how do you turn as many of these visitors as possible into customers? And, why … 4 Big Reasons Your Website Visitors Left, and What to Do About it

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

What is your impression of direct mail? Most people view it as a bit old school, and while it’s true brochures, flyers, postcards, letters, and the like are the oldest forms of advertising, they aren’t obsolete. We live in a digital world, but you might be surprised to know that some of the biggest companies … 263 Direct Mail Statistics You Should Know in 2025