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Last week we held our bi-annual Growth Summit live event here at our headquarters in Clearwater, Florida. To prepare for this event — a 2-day educational seminar for 100 clients that focuses on marketing training — I asked my marketing team to collect our most successful client case studies. When I speak at events, I … How 3 Businesses Generated ROIs of 998% and MORE

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

Do you know how many people visit your website every day? Whether you get 1 person or 1,000 to your site every day, every person that visits has the potential to turn into a customer — think about that… So how do you turn as many of these visitors as possible into customers? And, why … 4 Big Reasons Your Website Visitors Left, and What to Do About it

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

What is your impression of direct mail? Most people view it as a bit old school, and while it’s true brochures, flyers, postcards, letters, and the like are the oldest forms of advertising, they aren’t obsolete. We live in a digital world, but you might be surprised to know that some of the biggest companies … 263 Direct Mail Statistics You Should Know in 2025

You don’t have to choose between high-tech digital marketing and traditional methods like print advertising. You can combine direct mail and digital technology to create a powerful force that increases lead generation and revenue. Statistics show that digital integration with your direct mail campaign supercharges your results. So keep reading to discover the research on … 10 Statistics That Show Digital & Direct Mail Tech Combined Increase Results

I know from experience that when you’re busy growing your business, it can help to see real-life examples of others who have achieved high numbers, hit their targets and reached a new stratosphere when it comes to revenue… Even better: I want to share strategies that have been successful and are EASY to do. So…

Using an offer as a promotion on your marketing materials is a non-negotiable in my mind. Why? A promotion — such as a discount, freebie, or offer that appears on your ad —  increases your response rate and revenue. But which promotion should you go with? Choosing the right one could mean a 72% increase … 10 Ways to Use Marketing Promotions in 2025 (for Sales & Product Advertising)

We can all agree that having a website is basic Mandatory Business Must-Haves 101, right? It’s vital to your business — the lifeblood of your online presence. What we can’t seem to agree on is how to build that website. I understand the temptation to use a website builder. Why would you ever pay for … 4 Reasons Why Using A Free Website Building Tool is Hurting Your Sales

Zoomers, a.k.a. Generation Z, zoom from one digital platform to the next and have been engrossed in an online world since they were born. But you may be surprised to find out that they love mail and appreciate this more traditional form of advertising. Are you tapping into this demographic? Read these statistics that show … 10 Statistics That Show Gen Z Loves Direct Mail Marketing