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You don’t have to choose between high-tech digital marketing and traditional methods like print advertising. You can combine direct mail and digital technology to create a powerful force that increases lead generation and revenue. Statistics show that digital integration with your direct mail campaign supercharges your results. So keep reading to discover the research on … 10 Statistics That Show Digital & Direct Mail Tech Combined Increase Results

I know from experience that when you’re busy growing your business, it can help to see real-life examples of others who have achieved high numbers, hit their targets and reached a new stratosphere when it comes to revenue… Even better: I want to share strategies that have been successful and are EASY to do. So…

Using an offer as a promotion on your marketing materials is a non-negotiable in my mind. Why? A promotion — such as a discount, freebie, or offer that appears on your ad —  increases your response rate and revenue. But which promotion should you go with? Choosing the right one could mean a 72% increase … 10 Ways to Use Marketing Promotions in 2025 (for Sales & Product Advertising)

We can all agree that having a website is basic Mandatory Business Must-Haves 101, right? It’s vital to your business — the lifeblood of your online presence. What we can’t seem to agree on is how to build that website. I understand the temptation to use a website builder. Why would you ever pay for … 4 Reasons Why Using A Free Website Building Tool is Hurting Your Sales

Zoomers, a.k.a. Generation Z, zoom from one digital platform to the next and have been engrossed in an online world since they were born. But you may be surprised to find out that they love mail and appreciate this more traditional form of advertising. Are you tapping into this demographic? Read these statistics that show … 10 Statistics That Show Gen Z Loves Direct Mail Marketing

Looking for ways to grow your business even more with a mail piece you already have? I put together 5 ways to take your mailer design and get better results from it — No need to reinvent the wheel. Here are a few proven ideas to get more leads (and revenue) from your current direct … How to 4X Your Direct Mail Results (without touching your mail pieces)

For most of the year, small business owners focus on generating more revenue, but the holiday season is the perfect time to switch gears and spend more energy on giving back. After all, the spirit behind Christmas is giving without expecting anything in return. Helping others does more than impart holiday cheer — it can … How Your Business Can Give Back This Holiday Season

Believe it or not, there is scientific proof that shows why direct mail is so effective. Multiple studies have been done on how we interact with different types of media, ranging from printed advertisements to videos and more. You process the information you read on a piece of paper differently than the content on a … The Science Behind Direct Mail’s Effectiveness

Small businesses truly need to put their businesses EVERYWHERE these days to gain the attention and awareness necessary to bring in new customers. You really can’t be a one-dimensional marketer, even on a small business scale. The best marketers run ads on every marketing channel continuously – normally not feasible for most mom and pop … The Ultimate Guide to Integrating Direct Mail with Digital Advertising

Your grandma’s direct mail has been upgraded — today mailers can be sent out automatically without you lifting a finger. The result is not only less time and frustration, but also additional revenue and a thriving customer base. Find out why direct mail automation is the next best marketing technology and read all the statistics … 9 out of 10 Marketers are Focused on Direct Mail Automation (13 Surprising Statistics)