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Using an offer as a promotion on your marketing materials is a non-negotiable in my mind. Why? A promotion — such as a discount, freebie, or offer that appears on your ad —  increases your response rate and revenue. But which promotion should you go with? Choosing the right one could mean a 72% increase … 10 Ways to Use Marketing Promotions in 2025 (for Sales & Product Advertising)

We can all agree that having a website is basic Mandatory Business Must-Haves 101, right? It’s vital to your business — the lifeblood of your online presence. What we can’t seem to agree on is how to build that website. I understand the temptation to use a website builder. Why would you ever pay for … 4 Reasons Why Using A Free Website Building Tool is Hurting Your Sales

Zoomers, a.k.a. Generation Z, zoom from one digital platform to the next and have been engrossed in an online world since they were born. But you may be surprised to find out that they love mail and appreciate this more traditional form of advertising. Are you tapping into this demographic? Read these statistics that show … 10 Statistics That Show Gen Z Loves Direct Mail Marketing

Looking for ways to grow your business even more with a mail piece you already have? I put together 5 ways to take your mailer design and get better results from it — No need to reinvent the wheel. Here are a few proven ideas to get more leads (and revenue) from your current direct … How to 4X Your Direct Mail Results (without touching your mail pieces)

For most of the year, small business owners focus on generating more revenue, but the holiday season is the perfect time to switch gears and spend more energy on giving back. After all, the spirit behind Christmas is giving without expecting anything in return. Helping others does more than impart holiday cheer — it can … How Your Business Can Give Back This Holiday Season

Believe it or not, there is scientific proof that shows why direct mail is so effective. Multiple studies have been done on how we interact with different types of media, ranging from printed advertisements to videos and more. You process the information you read on a piece of paper differently than the content on a … The Science Behind Direct Mail’s Effectiveness

Small businesses truly need to put their businesses EVERYWHERE these days to gain the attention and awareness necessary to bring in new customers. You really can’t be a one-dimensional marketer, even on a small business scale. The best marketers run ads on every marketing channel continuously – normally not feasible for most mom and pop … The Ultimate Guide to Integrating Direct Mail with Digital Advertising

Your grandma’s direct mail has been upgraded — today mailers can be sent out automatically without you lifting a finger. The result is not only less time and frustration, but also additional revenue and a thriving customer base. Find out why direct mail automation is the next best marketing technology and read all the statistics … 9 out of 10 Marketers are Focused on Direct Mail Automation (13 Surprising Statistics)

Hey there real estate agents and REALTORS! Whether you’re a seasoned agent or just dipping your toes into the world of sales, one thing’s for sure – mastering the art of crafting compelling real estate letters and REALTOR letters to potential sellers is ESSENTIAL for success. From attracting new clients to nurturing relationships with existing … 10 Tips and Tricks for Crafting Compelling Real Estate Letters

Direct mail marketing has long been a trusted tool for marketers aiming to engage customers in a personal and impactful way. With the rise of digital marketing, direct mail might seem old-fashioned, but its effectiveness is undeniable. Here, we explore 10 of the best direct mail marketing/sales letters of all time. These examples highlight creativity, … The 10 Best Direct Mail Marketing/Sales Letters of All Time