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Do you ever feel like you’re in a rut? Like something needs to change, but you don’t even know where to start? When you’re looking for inspiration… Sometimes all you need is a change of scenery. It’s important to take a break now and then — to step away from the daily grind and recharge … Don’t Read This if You’re Satisfied with the State of Your Business

You know when you have an opinion about something, and you’re SO SURE you’re right… Until you find out you’re not? It’s happened to me before — I’m not embarrassed to admit it! For example: My other company, PostcardMania, ran a split test on our home page. If you’re not familiar with the term, a … I Was Sooo WRONG… 4 Things You Might Be Wrong About Too!

What makes your business different from and better than the competition? I mean REALLY different… what are you offering that nobody else is? This is what’s called your Unique Selling Proposition (USP), and putting it down into writing and including it in all of your marketing materials and your website is absolutely vital to attracting … Discovering THIS About Your Business Will Change EVERYTHING

(Sorry, a 30 something from my marketing department convinced me to try that subject line – ha!) After one of the most turbulent years ever, I thought I’d start 2021 on the right foot by providing you with a series of videos that dive into crucial marketing info. The first video dives into an important … Why I Don’t Give a Sh*t About My Response Rate

I don’t know how it happens, but the holidays creep up every year. For small business owners, the holidays can be both exciting and overwhelming. With a packed calendar and busy, distracted prospects and customers, how do you also grow your business during the hectic holiday rush? Especially if you aren’t in retail! It isn’t … Are the Holidays a SLOW time for YOUR BUSINESS?

Many small business owners (I might even say MOST small business owners) get by on very little sleep — especially when they’re just starting out. There’s so much to think about! One of those things, of course, is marketing. You simply can’t afford NOT to think about it: Avoid marketing and you’re doomed to barely … The 6 Best Pieces of Marketing Advice I’ve Ever Given (Seriously)

Because of the adverse financial effects most of us have experienced the past seven and a half months, more now than ever before: We need our marketing to flat-out WORK. None of us can afford any money out the door that doesn’t yield leads, new customers, and revenue. And although that was true before 2020 … How to Know if Your Marketing is Failing in 2020

Unless you’re a marketing nerd like me, you probably haven’t heard of the Ad-pocalypse. What with the pandemic, social rights revolution, the government confirming that ALIENS ARE REAL, and giant hornets invading the US… you might’ve missed a few news stories. In short, digital advertising giants are taking a massive hit this year. A quick breakdown … Pandemic Ad-pocalypse: Why Are Advertising Giants Struggling While Rocket Print & Mail Thrives?

Much of the country has started the process of reopening, yet the business world can still feel like you’re holding onto a raging bull, waiting to get bucked off at any second. The last thing you should do is hold on tight and hope for the best. You need to take action to survive — … Virtual Summit: Boost Pandemic-Era Profits

Ranking well in local search engine results doesn’t come easy. If you’re looking for an affordable way to bring in more customers, Local Search Engine Optimization (SEO) is worth paying attention to. There are tons of factors that go into Local SEO — many of which take years to master — but taking the three … 3 Local SEO Tips to Increase Local Search Engine Rankings