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I don’t know how it happens, but the holidays creep up every year. For small business owners, the holidays can be both exciting and overwhelming. With a packed calendar and busy, distracted prospects and customers, how do you also grow your business during the hectic holiday rush? Especially if you aren’t in retail! It isn’t … Are the Holidays a SLOW time for YOUR BUSINESS?

Many small business owners (I might even say MOST small business owners) get by on very little sleep — especially when they’re just starting out. There’s so much to think about! One of those things, of course, is marketing. You simply can’t afford NOT to think about it: Avoid marketing and you’re doomed to barely … The 6 Best Pieces of Marketing Advice I’ve Ever Given (Seriously)

Because of the adverse financial effects most of us have experienced the past seven and a half months, more now than ever before: We need our marketing to flat-out WORK. None of us can afford any money out the door that doesn’t yield leads, new customers, and revenue. And although that was true before 2020 … How to Know if Your Marketing is Failing in 2020

Unless you’re a marketing nerd like me, you probably haven’t heard of the Ad-pocalypse. What with the pandemic, social rights revolution, the government confirming that ALIENS ARE REAL, and giant hornets invading the US… you might’ve missed a few news stories. In short, digital advertising giants are taking a massive hit this year. A quick breakdown … Pandemic Ad-pocalypse: Why Are Advertising Giants Struggling While Rocket Print & Mail Thrives?

Much of the country has started the process of reopening, yet the business world can still feel like you’re holding onto a raging bull, waiting to get bucked off at any second. The last thing you should do is hold on tight and hope for the best. You need to take action to survive — … Virtual Summit: Boost Pandemic-Era Profits

Ranking well in local search engine results doesn’t come easy. If you’re looking for an affordable way to bring in more customers, Local Search Engine Optimization (SEO) is worth paying attention to. There are tons of factors that go into Local SEO — many of which take years to master — but taking the three … 3 Local SEO Tips to Increase Local Search Engine Rankings

With summer wrapping up, it’s time to start looking forward to fall! For many of you, your busy season is about to start. To help you get inspired, I pulled a bunch of campaign results to show you how others have turned back-to-school into big bucks. Political campaigns, dance and martial arts studio campaigns, private … 3 Proven Marketing Strategies to Boost Sales This Fall (with REAL examples)

In these uncertain times, we’re all clamoring to find the best information on how to keep our businesses afloat – especially when it comes to marketing dollars. In between running a business, managing a staff, and conducting daily business operations, who has the time? Well, fortunately for 1238 small business owners, they found the time … 1238 Businesses Attended – Now It’s Your Turn!

Now that small businesses nationwide are largely allowed to reopen in some capacity, I was frankly eager to learn how this pandemic affected them. So I asked YOU — small business owners from every industry across our country. I would be remiss if I didn’t mention that this crisis has affected every industry differently. Although … Survey Results: How 126 Small Businesses Responded to Coronavirus

I don’t know any small business right now that isn’t laser-focused on generating more leads — but obviously: On a budget. Most small business owners don’t have massive financial reserves to draw from. And even if we did? The pandemic likely dipped into any set-aside funds we had (myself included).  But here’s the deal: Your … 4 Budget-Friendly Ways to Generate Leads Post-Pandemic