What if you could see exactly who is scanning the QR code on your mail piece?

Now you can with variable QR codes! This feature is included with an Everywhere Small Business campaign using Personalized Mailers and is useful for follow-up and closing leads.

Read on to find out more about variable QR codes in an integrated marketing campaign.

From restaurant menus to concert tickets and video greeting cards, QR codes are widely used today for many different purposes. The main reason is that they are easy to use and create opportunities for fast connection.

When it comes to business, this little scannable square has the potential to encourage both new and repeat purchases. QR codes are also a helpful technology for marketers to drive offline traffic to their websites. With a quick scan on any mobile device, a prospect can visit a designated webpage or landing page to learn more, start an online transaction, or sign up for a meeting or event.

In 2022, approximately 89 million smartphone users in the United States scanned a QR code on their mobile devices, up by 26% compared to 2020. The usage of mobile QR code scanners is projected to experience constant growth as well, reaching over 100 million users in the U.S. by 2025. According to a survey of U.S. shoppers conducted in June 2021, 45% of respondents reported using a QR code to access marketing or promotional offers.

But how can this technology translate to real marketing results and an increase in annual revenue?

How to include QR codes in an integrated marketing campaign.

An integrated marketing campaign combines different marketing channels so that all ads can work together to bring a prospect to close. Instead of direct mail and social media ads working separately to attract leads, they work in tandem to generate revenue.

We call our integrated marketing campaigns Everywhere Small Business because both the direct mail campaigns and matching digital ads make the prospect feel like they are seeing your business everywhere.

QR codes on a mailer are a perfect way to drive online traffic to your website and capture leads on web landing pages. Not only does it help make online visits easier for recipients, QR codes also work to deliver more information about your prospects to you – without you having to do any additional work.

But how are typical QR codes different than variable QR codes? Variable QR codes give you more visibility on exactly who is scanning your promotion. This can be very useful when you want to follow up with people who show interest in your business. Instead of merely seeing that 100 people out of 200 scanned it, you can see that Joe, a recent lead you received last week, scanned it. Now you can call or email Joe as quickly as possible to move a sale along.

Here’s how variable QR codes work in an Everywhere Small Business campaign with Personalized Mailers:

• Rocket Print & Mail’s variable QR codes are developed in-house and are included at no additional cost to its Everywhere Small Business package when Personalized Mailers are chosen.
• Each personalized mail piece can incorporate the recipient’s first name, address, or other field into the design of the piece to grab attention and improve response, as 97% of marketers see higher response rates with personalized pieces.
• Every QR code includes robust tracking capabilities that allow marketers to see exactly who scanned it.
• First, a hyper-targeted mailing list is created according to the goals of the campaign.
• Then, a unique QR code is created for every mail piece for the specific recipient on the mailing list. When a recipient scans their unique QR code, it’s tracked and reported to the business owner.
• This unique data is accessed within an online dashboard, Rocket Print & Mail’s unique in-depth campaign tracking platform that allows small businesses to track their marketing results 24/7 in real time.
• In addition to tracking QR code data, your online dashboard tracks mail delivery dates, phone calls, online ad clicks, and impressions.

With this information, small business owners can retarget interested prospects with more promotions, both online and offline.

Variable QR codes are 100% free with an Everywhere Small Business campaign using Personalized Mailers! Contact us today for more information.