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I’m excited to share a powerful targeting tool that can help you grow your leads, revenue, and ultimately your business. This tool, included in our Everywhere Small Business Platinum marketing plan is going to expand your conversion opportunities bigger than ever before…

While 2022 witnessed record-breaking inflation rates, 2023 has made its mark already with historic bank failures. This has a lot of people feeling jittery and looking for safe places to put their money. I too had a lot of questions on where I should invest in our wild economy — and many of you have … 3 Key Business Lessons to Take from the Recent Bank Failures

Did you know that the average American is currently exposed to 4,000-10,000 advertisements every day? From email to online banner ads and social media, people are constantly being bombarded with marketing content in hopes they will take action. But statistics show direct mail outperforms other types of advertising when it comes to response rates. Read … What is the average direct mail response rate?

Learn from these campaigns At Rocket Print & Mail we have a dedicated Results Manager who analyzes, tracks, and catalogs our clients’ successful marketing campaigns. I created this position more than a decade ago when a bunch of other printing companies started cropping up and copying our business model (selling direct mail directly to small … Learn from these campaigns — they generated between $10k–$36k!

Dear Small Business Owner, I want to discuss something with you. Basically, I will be VERY upfront… From time to time, I’ll ask my customer service team how our clients’ campaigns are progressing. I’ll even personally weigh in on some of my clients’ orders to suggest edits on mail piece designs — especially if they’re … How You Sabotage Your Own Marketing (despite your BEST intentions!!)

Entering the marketing world can be daunting in so many ways, and there is a lot to learn. One of the most challenging aspects is learning all the terms — the language that is key to marketing like a boss. One of those key terms is “sales funnel.” A sales funnel is the journey a … The Ultimate Small Business Marketing System

During our 20+ year history as a company, we’ve survived two major economic downturns — first the recession of 2008, and then the COVID-19 pandemic of 2020. You can read my detailed recounting of how Rocket Print & Mail and our parent company, PostcardMania, got through those tough times by clicking on these links: Our … The Key to Surviving a Recession (and Thriving Post-Recession)

From The Small Business Owner’s 2022 Economic Relief Guide If you haven’t read about the hard lessons I learned during the Great Recession in 2008, I greatly advise you to check it out now by viewing it here. Because after that experience, there was NO WAY I was going to cut my marketing in 2020 … Our Story of Recovery: COVID

From The Small Business Owner’s 2022 Economic Relief Guide I tell anyone who will listen: Marketing through a recession or economic downturn is a MUST to your business’s survival — but I guess because I stand to profit from selling marketing services (even though I never say “market with my company“), my advice goes through … Our Story of Recovery: The 2008 Recession

From The Small Business Owner’s 2022 Economic Relief Guide One of the main areas where you can reduce expenses and improve revenue is staff management. Of course, you’ll want to make any changes with caution and care. No business owner wants to do massive layoffs, especially if the economic slump is predicted to improve rather … Tips for Boosting Productivity and Managing Staff in an Economic Slump