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From The Small Business Owner’s Economic Relief Guide Before you try anything else, you might want to look into applying for financial assistance through grants. The extra cash will be able to help get you through the difficult economy and invest it in the areas you need it most. There are many different types of … Grants & Tax Credits for Small Business Owners

When you walk to the mailbox, do you feel excited to see what’s inside? The data reveals that people of all ages and from all walks of life still love receiving mail! We’ve compiled the research from a variety of sources that show exactly what the majority opinion is on direct mail. Keep reading to … 13 Statistics That Show People Love Direct Mail

I’m excited to share a powerful targeting tool that can help you grow your leads, revenue, and ultimately your business. This tool, included in our Everywhere Small Business Platinum marketing plan is going to expand your conversion opportunities bigger than ever before…

While 2022 witnessed record-breaking inflation rates, 2023 has made its mark already with historic bank failures. This has a lot of people feeling jittery and looking for safe places to put their money. I too had a lot of questions on where I should invest in our wild economy — and many of you have … 3 Key Business Lessons to Take from the Recent Bank Failures

Did you know that the average American is currently exposed to 4,000-10,000 advertisements every day? From email to online banner ads and social media, people are constantly being bombarded with marketing content in hopes they will take action. But statistics show direct mail outperforms other types of advertising when it comes to response rates. Read … What is the average direct mail response rate?

Learn from these campaigns At Rocket Print & Mail we have a dedicated Results Manager who analyzes, tracks, and catalogs our clients’ successful marketing campaigns. I created this position more than a decade ago when a bunch of other printing companies started cropping up and copying our business model (selling direct mail directly to small … Learn from these campaigns — they generated between $10k–$36k!

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers

Dear Small Business Owner, I want to discuss something with you. Basically, I will be VERY upfront… From time to time, I’ll ask my customer service team how our clients’ campaigns are progressing. I’ll even personally weigh in on some of my clients’ orders to suggest edits on mail piece designs — especially if they’re … How You Sabotage Your Own Marketing (despite your BEST intentions!!)

Entering the marketing world can be daunting in so many ways, and there is a lot to learn. One of the most challenging aspects is learning all the terms — the language that is key to marketing like a boss. One of those key terms is “sales funnel.” A sales funnel is the journey a … The Ultimate Small Business Marketing System

During our 20+ year history as a company, we’ve survived two major economic downturns — first the recession of 2008, and then the COVID-19 pandemic of 2020. You can read my detailed recounting of how Rocket Print & Mail and our parent company, PostcardMania, got through those tough times by clicking on these links: Our … The Key to Surviving a Recession (and Thriving Post-Recession)